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Our Story
DO Life Coaching Costa Rica is led by Irene Víquez, a seasoned publicist and digital marketer who transitioned into coaching after many years in the communications industry. She holds international certifications as a Personal Life Coach and as an Innova Coach (Entrepreneurship & Innovation Coach) from TISOC, The International School of Coaching, recognized by the International Association of Coaching (IAC), and she is an active member of the Asociación Costarricense de Coaching Profesional (ACCP). Her mission is to accompany people through a process of awareness and self-management, fostering empowerment so they take responsibility and control over their lives and achieve personal, professional, and business goals by recognizing their internal potential. The practice also includes associate Giselle Rovira, a licensed psychologist from the University of Costa Rica and TISOC-certified Life Coach with over 25 years of experience in educational and clinical psychology, who enriches the center’s workshops and services. Irene also volunteers with the Fundación de Déficit Atencional de Costa Rica, providing coaching processes and workshops to mothers in vulnerable families.
Programs & Trainings
Life Coaching / Personal Coaching, A one-to-one accompaniment process for individuals seeking significant change. Using a structured communication model, the coach acts as companion, guide, mirror, and motivator to help the coachee gain awareness of their current situation, resources, and abilities, and build strategies to reach desired objectives. Sessions last approximately one hour and are offered in-person or via Zoom. A typical process comprises 3 to 6 sessions, with a minimum of 3 recommended. The first session is offered free of charge.
Coaching para Emprendedores, "Definiendo mi camino como emprendedor": a comprehensive entrepreneurship coaching program based on TISOC planning tools. It requires a minimum of 9 sessions (around 10 total), each lasting between 1:00 and 1:30 hours. The curriculum guides the aspiring entrepreneur to visualize their entrepreneurial identity, discover strengths and skills, overcome weaknesses and limiting beliefs, select or refine the ideal business idea, identify necessary resources, create a communication line, define the business model, and establish an economic plan and action route. Clients may customize the number of sessions and select specific topics if they do not wish to complete the full program. Operational execution tasks, such as building a website or writing a formal business plan, are defined and explored in sessions but are carried out by the client with external professionals.
Digital Communication & Marketing Program, A distinctive accompaniment program blending consultancy and coaching tools, specifically designed for coaches, psychologists, mentors, and independent professionals. Rather than focusing solely on operational tutorials, it delivers the strategic and conceptual knowledge required to create and manage an integrated digital communication strategy. Curriculum modules include defining digital objectives, brand personality, target market, blue-ocean value proposition, essential website effectiveness factors, SEO fundamentals, consumer journey and micro-moments, content planning, content types, social network selection, online advertising, and understanding digital ecosystems. Sessions run a minimum of one hour (1:30-2:00 hours for groups), with bi-weekly frequency recommended; total session count depends on an initial diagnosis and specific client needs.
Coaching Workshops, Group workshops enriched by Giselle Rovira’s psychological expertise, addressing personal development themes and complementing the one-to-one coaching offer.
Webinars & Events, Periodic online events and webinars, such as "Cómo manejar la mente en tiempos de crisis," providing tools to manage negative thoughts and fears during difficult periods.
Specialties
Life purpose and personal fulfillment
Career transition and professional demotivation recovery
Entrepreneurship and innovation coaching
Business idea validation and business model design
Digital marketing strategy for service-based professionals
Personal branding and online visibility for coaches and therapists
Self-esteem and limiting-belief transformation
Time management and priority setting
Interpersonal communication and relationship improvement
Emotional resilience and mindset management during crises
Methods & Approach
The practice applies the TISOC coaching methodology, integrating a communication model that raises awareness and structures actionable strategies. Irene’s approach combines certified coaching tools with more than 15 years of senior advertising and digital marketing experience, resulting in a unique hybrid methodology for the marketing program. The style is highly collaborative: the client is an active participant in the creative and strategic process. The framework also incorporates principles from Emotional Intelligence and Neuro-Linguistic Programming (NLP). Processes are designed to be short and effective, with flexible pacing adapted to the client’s objectives, delivered either in-person or virtually via Zoom.
Who It's For
Individuals seeking to move from situation "A" to situation "B" in any life domain, including those with recurring unfulfilled goals, professionals feeling demotivated or stuck in their current role, and anyone wishing to develop a personal project. Aspiring entrepreneurs who have a business idea but lack clarity on how to start, fear leaving employment, or need a mapped action route. Independent professionals, especially coaches, psychologists, and mentors, who need to build, manage, or optimize a digital communication strategy and gain market visibility. Adults of any age looking to reinvent themselves or start a business, as the practice explicitly promotes the belief that it is never too late to change, grow, or embark on a new path.
Facilities & Practical Info
Services are delivered both in-person in the Alajuela / San José area and online through Zoom. Spanish is the working language. Life coaching processes typically last 3-6 sessions; entrepreneurship and marketing programs average around 9-10 sessions. Entrepreneurship sessions run 1:00-1:30 hours; marketing sessions are a minimum of 1 hour. A free initial life-coaching session is available. Marketing programs recommend bi-weekly sessions.
Location
Address: 2Q69+WX6, Provincia de Alajuela, San José, Costa Rica
Hours: See website for schedule
The "+"
Rare dual expertise: certified coaching backed by 15+ years of advertising and digital marketing practice
Internationally recognized certifications (TISOC / IAC) and active membership in ACCP
First life-coaching session offered at no cost
Strong social commitment through volunteer coaching and workshops for families of children with ADHD
Flexible entrepreneurship track allowing clients to select specific modules and session counts
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