Loes van Beest

Our Story Loes van Beest is a senior NOBCO-recognized coach and business mentor based in Amsterdam, exclusively focused on female entrepreneurs and leaders who choose premium entrepreneurship and life. With over two decades of experience in behavior, mindset, and leadership, and a distinctive background as a Taoist trainer, she bridges deep inner work with sharp business strategy. Her mission is to replace hustle culture and scarcity-driven models with sustainable success rooted in conscious leadership, clear decision-making, and inner solidity. Having guided more than 1,900 individuals, including professionals from global organizations such as Booking.com, Deliveroo, Cartier, and the Red Cross, she combines corporate rigor with intuitive depth to help clients grow without burning out. Programs & Trainings 1:1 Coaching, New Leader from the Heart: A premium, four-month one-on-one coaching trajectory for heart-driven entrepreneurs with a mission who want to scale through light entrepreneurship, leadership, and mindset. The program is entirely bespoke, there is no fixed A-to-Z curriculum. Instead, Loes diagnoses whether the bottleneck lies in long-term vision, positioning, offer architecture, internal processes, or the founder's own behavioral patterns, and tackles the highest-leverage issue each session. The objective is to build a self-sustaining company that relies less on the founder's constant presence, while cultivating calm authority and clear decision-making. The Onward: A weekly activation and growth program designed to provide sustained momentum for entrepreneurs who have moved past the startup phase. This container emphasizes continuous recalibration, accountability, and incremental optimization of both business systems and personal leadership capacity. Business Expansion Trail, Spain Edition (November): An intensive, in-person business expansion retreat held in Spain, functioning as a 'worktreat' that combines deep strategic planning with hands-on mentorship away from daily operations. Participants receive the frameworks and support to convert ambitious dreams into concrete actions and robust plans; past editions have also included locations such as Porto, often integrating professional brand photography and solid go-to-market planning. Free Video Training, How to Start a Successful Practice: A complimentary online video course offered to newsletter subscribers, laying out the foundational steps to launch and structure a profitable coaching or service-based practice. Corporate & Group Training: Tailored training and workshop formats delivered to corporate and institutional clients, including Booking.com, Deliveroo, Cartier, Richemont, Douwe Egberts, the Dutch Tax Authority (Belastingdienst), and the Red Cross, focusing on leadership development, behavioral change, and mindset optimization. Specialties Premium entrepreneurship and lifestyle design Business scaling, expansion strategy, and future-proof planning Heart-driven leadership and conscious business ownership Mindset transformation from scarcity and control to abundance and flow Behavioral pattern interruption and habit redesign Taoist philosophy practically applied to modern business Premium positioning, proposition sharpening, and ideal-client definition Energetically aligned sales strategy and revenue architecture Operational professionalization and reducing founder dependency Sustainable work-life integration for high-performing leaders Methods & Approach Loes employs a direct, honest, and deepening style that refuses superficial fixes. She fuses sharp business strategy with Taoist principles, treating entrepreneurship as an integrated practice of mind, behavior, and leadership. Her method examines both quantitative metrics and internal felt sense: she investigates why strategies remain unexecuted, which limiting beliefs govern decision-making, and how a leader's daily presence shapes company culture. Rather than delivering more information, she creates awareness and responsibility, guiding clients to make braver, cleaner choices that align with their authentic identity. Who It's For Established and aspiring female entrepreneurs, particularly coaches, consultants, creatives, and service-based business owners, who are already externally successful yet sense that their current operating mode is unsustainable or misaligned. She serves mission-driven leaders ready to scale revenue and impact without sacrificing freedom, creativity, or well-being; those transitioning from hourly billing or constant hustle to leveraged, structured business models; and professionals in corporate environments seeking entrepreneurial leadership skills. Programs are delivered in Dutch from her Amsterdam base. Facilities & Practical Info Primary operations are located at Weteringschans 165 in Amsterdam. The 1:1 coaching format is available both in-person and virtually. The Onward runs as a recurring digital or hybrid group container. The Business Expansion Trail is an international in-person retreat, with the upcoming edition scheduled for November in Spain. Prospective clients are invited to begin with a complimentary strategy call (Kennismaking) to explore alignment and map out coaching trajectories. A podcast and regular newsletter provide ongoing thought leadership and practical activation. Location Address: Weteringschans 165, 1017 XD Amsterdam, Netherlands Hours: See website for schedule The "+" Senior NOBCO-recognized coach with formal accreditation and ethical standards Over 20 years of expertise spanning behavior, mindset, leadership, and Taoist practice Documented revenue impact: clients report moves from zero-revenue months to €19,000 months, doubling business revenue, and sustained €20,000+ months Trusted by major corporate and institutional clients including Booking.com, Deliveroo, Cartier, Richemont, Douwe Egberts, and the Dutch Tax Authority Unique integration of energetic awareness and intuitive work with hard-nosed business strategy, operations, and sales architecture Truly bespoke approach: no rigid templates, only work that produces the highest leverage for the client's specific context