About
Our Story
Julio Rosales is a Personal and Professional Coach based in Barcelona, certified by ASESCO since 2010 and active for over 16 years. With more than 6,372 coaching sessions delivered to over 708 clients and 675 hours as a corporate trainer reaching 1,802 students, his practice is built on listening to people in crisis and real-world experience rather than textbook theory. His philosophy rejects miracle promises and posturing: "Coaching sin milagros. Marca Personal sin postureo." He is the creator of the proprietary method Contrapostureo™, a pragmatic framework for authentic personal branding. Beyond individual coaching, he serves as a trainer, speaker, and media contributor with regular interventions on Onda Cero radio. He also publishes free educational resources, including the ebook "¿Quién dijo miedo?", podcasts, videos, and a newsletter.
Programs & Trainings
🎓 Mentoring de Marca Personal (Contrapostureo™) — A deep coaching and creative mentoring program combining strategy, narrative, and visibility to build a credible personal brand without posturing. Covers essence and purpose, objective setting, value proposition, storytelling, verbal and visual communication, positioning strategy, and AI tools as allies. Includes templates for CVs, social profiles, pitches, interview scripts, dossiers, portfolios, and cover letters. Typically 12+ sessions.
🎓 Coaching Personal — One-on-one coaching to gain clarity, direction, and purpose. Uses a three-phase process (evaluation, planning, action) with exercises, challenges, and reflections to overcome blocks and build new habits. Addresses issues such as decision-making, grief, breakups, self-esteem, shyness, impostor syndrome, creative blocks, social expansion, healthy lifestyle, time management, and fear.
🎓 Coaching Profesional — Career coaching to actively manage professional evolution in a changing market. Helps with vocation discovery, first-job search, promotions, leadership, public speaking, changing sectors, preparing for selection processes, entrepreneurship, team motivation, workplace harassment, work-life balance, and re-entry after unemployment. Usually 8–12 sessions.
🎓 Corporate Training (FUNDAE-subsidized) — Custom in-company programs and event talks on leadership, motivation, personal branding, communication, productivity, and workplace climate, eligible for Spanish FUNDAE subsidies.
🎓 Free Ebook — "10 preguntas que acabarán con tus miedos", available via newsletter subscription.
🎓 Personal Development Podcasts — Audio content on growth and mindset.
🎓 Educational Videos — Content published on the YouTube channel.
🎓 Talks and Event Speaking — Interventions for organizations and public events.
Specialties
🎯 Personal and professional coaching
🎯 Personal brand strategy and authentic visibility (Contrapostureo™)
🎯 Career transition and vocational guidance
🎯 Leadership and team motivation
🎯 Communication and public speaking
🎯 Productivity and time management
🎯 Workplace climate and organizational culture
🎯 Entrepreneurship and business development
🎯 Overcoming impostor syndrome, fear, and self-doubt
🎯 FUNDAE-subsidized corporate training
🎯 AI-assisted personal branding and content strategy
Methods & Approach
Julio employs a three-stage methodology: evaluation through deep introspection, planning of objectives coherent with personal values, and action via exercises, challenges, and reflective conversations. His style is direct, pragmatic, and anti-posture, emphasizing that the coach-client relationship must be based on trust, respect, and confidentiality. Sessions are non-prescriptive and adapt to the client’s rhythm, typically starting weekly or biweekly and spacing out as progress is made. He explicitly clarifies that coaching is not therapy and does not treat pathologies, and he integrates AI as a support tool without replacing human judgment.
Who It's For
Individual adults feeling blocked, facing major decisions, or seeking personal growth; professionals managing career changes, promotions, or sector transitions; unemployed individuals re-entering the labor market; leaders wanting to strengthen motivation and communication skills; entrepreneurs launching or scaling a business; students choosing academic or vocational paths; people suffering workplace stress, harassment, or burnout; individuals near retirement seeking adaptation; and any professional seeking to build an authentic personal brand without empty marketing noise.
Facilities & Practical Info
Services are offered both in-person in Barcelona and online. Standard sessions last 60 minutes. A free 45-minute introductory session ("Sesión 0") is offered without commitment. Payment is accepted via bank transfer, Bizum, or cash, with packs paid in advance. The recommended frequency is flexible, often weekly or biweekly at the start, then adjusted to the client’s progress.
Location
Address: Carrer de Viladomat, 105, L'Eixample, 08015 Barcelona, Spain
Hours: See website for schedule
The "+"
✅ ASESCO-certified since 2010 with over 16 years of practice and 6,000+ sessions delivered
✅ Creator of the Contrapostureo™ method for authentic, zero-posture personal branding
✅ Transparent pricing and published conditions, with a free introductory session
✅ FUNDAE-subsidized corporate training available for Spanish companies
✅ Multi-platform educational presence including Onda Cero radio, YouTube, podcasts, and a free ebook
Reviews
Be the first to share your experience
Your feedback helps the whole EraCoach community choose the right partner.