About
Our Story
Stifinder (meaning "Pathfinder") is a Danish leadership development firm founded in 1994 by Lasse Zäll. The company was born from elite sports coaching; Zäll previously served as a mental coach for Danish Olympic and World Championship medalists in canoe sprinting before transferring high-performance methodologies to business. For more than 30 years, Stifinder has implemented development strategies for Danish and international organizations, helping individuals, teams, and organizations grow through transformative learning and ambitious goal realization. Its vision is to inspire leaders to challenge their attitudes, behaviors, and possibilities so they become stronger leaders who proactively set and realize ambitious goals, benefiting both their organizations and themselves. Over 2,000 leaders from more than 900 companies across approximately 20 countries have completed Stifinder programs.
Programs & Trainings
Stifinderprogrammet, Flagship intensive leadership education for leaders and specialists, delivered across three modules. It expands leadership competencies and mindset to handle greater professional and personal complexity, enabling participants to build high-performance teams and realize important life goals.
Module 1: Stifinderstrategien (The Stifinder Strategy), Introduces Stifinder’s toolbox; participants define a personal development direction and create a proactive action plan toward an ambitious goal.
Module 2: High Performance Teams, Applies Module 1 tools under more complex conditions and provides practical insight into building high-performance teams, directly transferable to daily leadership.
Module 3: Autentisk ledelse (Authentic Leadership), Focuses on managing change processes and leadership behavior, including psychological and mental limitations, and identifying the greater purpose of one’s leadership.
Master Class, Advanced development offering for continued leadership growth listed in the program portfolio.
1:1 Leadership Conversation with Lasse Zäll, Free, confidential, non-binding online conversation via Zoom for leaders considering their next step; covers organizational, strategic, managerial, or personal challenges.
Team & Leadership Training, Specialized training programs for teams and leaders, drawing on military special forces and extreme sports expertise.
Strategy Seminars & Custom Leadership Development, Tailored strategy seminars and specially designed leadership development courses for organizations.
Events & Workshops, Annual calendar of open events and workshops complementing the core curriculum.
Free Online Info Meeting, Recurring online introduction to the Stifinder Program with Lasse Zäll and a Stifinder leader, providing an overview of the education.
Specialties
Personal leadership development and leadership identity
High-performance team building and team dynamics
Change management and organizational transformation
Conflict resolution under complex conditions
Ambitious goal setting and proactive action planning
Authentic leadership and deep self-insight
Strategic organizational development and business turnarounds
Integration of Native American life wisdom into modern leadership
Mental training and sports-performance methodology applied to business
Cognitive preference profiling (HBDI) for individuals and organizations
Methods & Approach
Stifinder’s pedagogy is rooted in transformative learning, developing competencies from the inside out to reveal core strengths. Programs combine theoretical and practical learning to create long-lasting effect. Participants work with a proprietary toolbox introduced in Module 1 and trained intensively throughout the curriculum. Faculty members contribute diverse expertise: elite sports mental coaching, original North American Indigenous traditions and life wisdom taught by Marc Drouin, military special forces and extreme sports experience from Mikkel Schjøtz, and cognitive profiling through the Herrmann Brain Dominance Indicator (HBDI). The approach emphasizes value-aligned behavior, proactive planning, and a nuanced, future-oriented leadership paradigm rather than conventional top-down instruction.
Who It's For
The programs are designed for leaders and specialists who have reached a career point where they want to explore and refine their leadership style and performance. Typical participants are highly competent professionals, including strategic-level executives, department heads, team leaders, doctors, researchers, and engineers. The offering serves both private and public sector professionals who must lead under complex conditions, solve conflicts, and set ambitious goals. The program can be combined with other master-level educations such as MBA programs. Alumni include leaders from LEGO, Jyske Bank, Grundfos, Novo Nordisk, Andel, Novozymes, Egetæpper, Covestro, NNE, COOP Trading, Vestas, Ørsted, the Danish hospital system, and numerous other organizations.
Facilities & Practical Info
Modules run year-round at various locations including Silkeborg, Aabenraa, and Horsens, with Module 1 also offered in South Sweden (Sydsverige). Published schedules extend through 2028. Stifinder operates a headquarters in Aarhus and an office in Copenhagen at Flæsketorvet 68. Free online information meetings and individual 1:1 conversations with Lasse Zäll are conducted via Zoom. Website content is primarily in Danish with English language options available.
Location
Address: Marselisborg Havnevej 32, 2, 8000 Aarhus C, Denmark (headquarters); Flæsketorvet 68, 2, 1711 Copenhagen V, Denmark
Hours: See website for schedule and upcoming module dates
The "+"
Over 30 years of proven leadership development experience since 1994
More than 2,000 leaders trained from over 900 companies across roughly 20 countries
Unique faculty combining elite sports mental coaching, Indigenous wisdom, military special forces insight, and business leadership
Transformative inside-out learning model that creates lasting personal and organizational impact
Free, non-binding 1:1 conversation with founder Lasse Zäll available for prospective participants
Strong alumni network spanning top-tier Danish and international enterprises
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