The Self Made Theory

Our Story The Self Made Theory is an Adelaide-based business advisory practice built on the mantra "Innovate, Overcome & Prosper." Led by Ben, an MBA, MAICD, MAHRI, and ICF Member, the firm dedicates itself to unlocking the potential of business leaders, their teams, and their organizations. With a personable coaching style grounded in significant hands-on business experience, the practice serves as a strategic partner for clients ranging from ambitious start-ups to large corporate entities and government organizations. Beyond direct advisory work, the firm amplifies its thought leadership through podcasting, keynote speaking, and community initiatives such as "Giving Back" and "Supporting our State," reflecting a deep commitment to the South Australian business ecosystem. Programs & Trainings Executive & Business Coaching, A structured, collaborative engagement designed to remove interference to performance potential by defining measurable goals and outcomes, uncovering obstacles to achievement, challenging existing thinking, and identifying achievable ways forward. Mentoring, An adviser-based engagement where the mentor draws on significant business experience to impart wisdom, ideas, and options to the person being mentored. Business Advisory, Strategic advisory support focused on helping leaders work on their business to realize the potential of the leader, the team, and the organization. Consultancy Services, A directive expertise-driven model focused on bringing specialized knowledge to a specific problem or opportunity to provide options for outcomes. DEEL Lab, A specialized service offering listed within the firm’s portfolio of business solutions. Keynote Speaker / MC, Professional speaking and event hosting services for corporate, government, and community audiences. Podcast Production & Consulting, End-to-end support and strategic consulting for businesses and leaders looking to create or grow their own podcast. Video Production, Professional video content creation services to support business storytelling and communications. The Self Made Theory Podcast, An interview-based learning platform featuring CEOs, entrepreneurs, founders, and leaders who share insights on their business journeys, what they did well, mistakes they made, and how to take advantage of opportunities. Entrepreneurs on eScooters Podcast, A dedicated podcast series exploring entrepreneurial journeys and leadership lessons. Death by Doing, A featured knowledge theme or program addressing how leaders can avoid getting trapped in day-to-day operations. Read & Lead, A curated leadership reading initiative providing a recommended book list for leaders, anchored by the belief that all leaders are readers. Specialties Business growth, sales optimization, and revenue scaling Executive leadership development and C-suite performance Strategic business advisory for start-ups, corporates, and government Time management and meaningful prioritization for owners and leaders Team potential assessment and performance optimization Objective sounding-board facilitation for isolated business leaders Keynote speaking, event hosting, and corporate storytelling Podcast and video media production for business brands Leadership literacy and continuous professional learning Methods & Approach The Self Made Theory operates across four distinct engagement models: coaching, mentoring, consulting, and contracting. Coaching is a collaborative, structured approach in service of the person being coached, aimed at removing interference to their performance potential by defining measurable goals, uncovering obstacles, challenging existing thinking, and identifying realistic pathways. Mentoring is an adviser-based engagement focused on imparting wisdom and experience. Consulting brings directive expertise to a problem or opportunity. Contracting covers the execution of specific business functions where internal skills are absent. The firm adapts its modality to the client’s circumstances, offering an objective, bias-free sounding board that helps leaders step back from day-to-day activities, see past the trees, and refocus on strategic opportunities. Who It's For Business owners and founders seeking to scale beyond daily operations; CEOs and C-suite executives requiring focused leadership development; start-up entrepreneurs navigating early-stage growth; leaders within large corporate and government organizations aiming to unlock team potential; professionals feeling isolated in decision-making and in need of an external, objective perspective; and organizations seeking to build internal media capabilities through podcasting and video production. Facilities & Practical Info Services are delivered from the Adelaide CBD office on Pirie Street, with capacity to engage corporate and government clients across South Australia. The firm offers a no-obligation 15-minute introductory conversation, bookable online via Appointlet. Content and advisory services are accessible through the firm’s website, podcast platforms, and social media. English is the working language. No fixed public hours are listed; scheduling is arranged directly. Location Address: Aurora Building, Level 7, Suite 708/147 Pirie St, Adelaide SA 5000, Australia Hours: See website for schedule The "+" Credentialed founder with MBA, MAICD, MAHRI, and ICF membership, bringing both academic rigor and practical business leadership experience. Four flexible engagement models, coaching, mentoring, consulting, and contracting, allowing clients to access exactly the right level of support. Objective, non-judgmental sounding board that helps leaders see past daily operational noise to identify strategic opportunities and renewed focus. Integrated media and thought-leadership capabilities, including two active podcasts, video production, and keynote speaking, extending value beyond traditional advisory. Deep local roots with explicit initiatives to support South Australia, combined with methodologies applicable to national corporate and government sectors.